This will be an interactive multimedia presentation led by the IJNet team. We'll draw insights from our soon-to-launch toolkit on media entrepreneurship, which will be an expert resource for journalists and media professionals all over the world. Contributors to our toolkit include academics, researchers and successful media entrepreneurs. The session will begin with an exploration of the state of media entrepreneurship today, then dive into first steps and practical considerations for anyone considering launching their own media startup. We’ll feature an interactive exercise, video content and open discussion to fully engage attendees. Although the session will be modeled on our experience designing the toolkit, we expect that the discussion will take us deeper into the subject, and participants will leave knowing that they can refer back to the toolkit as they begin work after the event.